The Western Ontario Health Team needed a recognizable brand identity to connect with their communities. I assisted in facilitating both a naming and branding workshop with their task force and council to come up with a more suitable, focused name—Middlesex London Ontario Health Team (MLOHT). Working in tandem with Joyce Dang at Field Trip and Co., we collaborated on the branding for MLOHT that conveyed their core values of collaboration, equity, transparency, and trustworthiness, while clearly communicating the healthcare aspect of the organization. I then led the design of the MLOHT website as well as providing prototypes, development annotations, content authoring, and finally training on upkeep of the site.

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