The Winnipeg Film Group is a not-for-profit film organization that has been an important player in Winnipeg’s film community for over 40 years.

In this hypothetical rebrand, their identity has been updated to feel modern and vibrant, while also embracing the organization’s history by utilizing aesthetics from Canadian design of the 70s.

The logo was revitalized with an icon built from three frames, each representing one of the group’s key pillars: the community, the services they provide, and the art of film itself.